I wanted to know why Disney Crossy Road felt like a natural fit. Undoubtedly Hipster Whale have had a number of requests to collaborate. That was always the key goal in the way that I make games.” Hall said It’s obviously important to make money at some point.
“The key for me is with a free game, you can reach 10 times as many people, and thats why I make games. Hipster Whales approach to free-to-play has always been an interesting one. That’s when I really wanted to share it with my friends and that’s when I realised that people would talk about it”Ĭrossy Road has always been on many people’s radar, as it’s arguably one of the most successful games to come out of Australia. We realise at that point that the game was funny and it was really starting to work from a humour angle. Of course the DOGE meme popped up in Comic Sans and Andy just started laughing. I started to code him in and I send the version to Andy and said to asked him if he wanted to try the character. There was a moment there where we were adding all those characters, but we started to add in other well-known characters such as the DOGE meme. “We originally planned to spend 6 weeks on it but once we got to that 6 week point we started to realise that this is actually quite interesting and I think this is working.
Upon asking Hall when he realised that he had something special he had the below to say: The original Crossy Road has been downloaded over 120 million times. We had the pleasure of sitting down with Hipster Whale co-founder Matthew Hall, the Australian studio responsible for the mobile smash hit Crossy Roads, released in 2014.
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